Doing the right thing

Our General Manager, Mark Soper, shares his thoughts on what doing the right thing means for Powershop.

Back in February we got in touch with over 1,000 of our residential customers who we thought could save money by changing from standard to low user pricing (or vice versa). This is something we call ‘right planning’, and we do it four times a year. We don’t have to do it, and we don’t make a lot of noise about it — we just think it’s the right thing to do.

It got me thinking about some of the other things we don’t shout from the rooftops, but are all part of us walking the walk when we claim to be a better power company.

One principle we’ve always believed in is customer equality. So we don’t do special cut-price rates for new sign-ups, while milking our long-standing loyal customers. It’s what I call ‘non-discriminatory pricing’. No matter when you signed up with us, you have the same base rates as all customers in your area with the same meter setup and pricing option.

It’s simple, yet radical for a New Zealand power company. And it’s an approach we’ve taken from day one, way back in 2009.

Which brings me to something we’ve started doing this year, that’s the polar opposite of giving new customers a better deal than current customers.

Just before Christmas we introduced ‘tenure-based rewards’. Effective 1 January, we now offer our residential customers extra discounts on top of their base rates corresponding to how long they’ve been with us. For customers with access to our online shop, this is delivered through an additional discount on their monthly Simple Saver Powerpack.

We apply this equally – so, for example, everyone who’s been with us for five or more consecutive years has access to the same bonus 5% discount on their Simple Saver (on top of the usual 20%). It means all our customers can be confident that they’re getting a great deal now, and in the future.

Being a better power company. It really can be as simple as doing the right thing.


15 thoughts on “Doing the right thing

  1. Liz


    This is also one of the reasons I remain a customer of Powershop, you do SUCH a good job at looking after your existing customers!

  2. Shelley Priestley

    These are all the things I love about Power shop. I also like being able to see every minute of everyday how much power I’m using. I’m sick of other power companies trying to entice me away. I love Power shop, been with you from the outset.

  3. Shirley Cooper

    Been with PowerShop for what seems like for ever. Wont change and have signed a few on over the time. Brilliant work PowerShop. Keep it up.

  4. Henrietta Latimer

    I have been a customer for a long time and I like that I can pick what I want and clearly see how much power I am using. I have thought about changing companies but this suits me.

    1. Peter Post author

      Hi Jimmy

      You earn an additional 1% discount on your monthly Simple Saver on each anniversary of your joining Powershop, up to the maximum 5% bonus discount after 5 years. So, for example, once you’ve been with us two years your total Simple Saver discount will be 22% each month.

  5. Jennifer Howard

    I was with powershop over 8 years ago, but
    found it slightly complicated having to go i & buy power i probably didn’t know how it worked tbh

  6. Pat Watkinson

    I have been with Powershop since 2011 and love you . Put me on a better power plan, plus I get a discount every year. Thank you Powershop.

  7. Donald Thompson

    I have been a powershop customer since I heard someone talking from ch-ch on the radio which is some time back I have tried to convert some of my friends but being 87 I don’t have many friends who have computers so I cannot convert them however I am here to stay

  8. Emily Micallef

    Your company has really made your competitors look like crooks. We have tried several before but have never found a decent more trustworthy one. AS things are we shall be staying with you for a very long time to come.

  9. Linda

    While offering new customers great deals you must also look after your existing as well. I was approached to take my business where of course I declined as I am more than happy with powershop and reccomend you to everyone.

  10. Kath Thomson

    We’ve been with PowerShop since it started. Every year I do a comparison with one of the “cheaper” companies and PowerShop ALWAYS comes out better. Recently did a comparison with a new company and their reply was a surprised “You’ve got an amazing deal. Can’t better that.” Thank Powershop.


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