Powershop has always stood up for electricity customers when other players in the industry have chosen not to. For the last two years we’ve been a champion of the forgotten power consumer, holding the big retailers to account. This month we’re launching a campaign that reflects those principles.
The first installation of the “Same Power, Different Attitude” campaign takes a bunch of rotten demagogues, famous the world over for their abuse of power, and recasts them as people who do decent things in their community. It’s satire for sure, but you could say we’ve got a bit of nerve to feature people in our ads who’ve regularly violated human rights. In truth, we think that dressing them up as humble, caring people is just about the best way possible to humiliate them.
Sometimes the most empowering thing you can do is actually to surrender your power to someone else. For too long, too many of the big companies have treated their customers like a minor adjunct to the business of making money. They might sponsor a few worthy causes here and there, but it’s no compensation for a lack of service and value.
People might find us a bit cheeky, maybe even a bit weird, but we believe fervently in treating our customers like, well, customers. We hope you agree.
We’d love to hear what you all think of the campaign. Please check out our campaign site – http://SamePowerDifferentAttitude.co.nz/ – and leave us a comment.