In the last few days we have launched the next chapter of our “Same Power, Different Attitude” campaign. We’ve embraced a current and relevant public debate to take the campaign in a completely different direction.
Powershop has always supported the idea of individual choice and control. Our founding principle was to liberate New Zealanders from their enforced passivity as electricity consumers. Our brilliant customers have demonstrated that everyone’s happier when they can do things their way, so it’s not too much of a stretch to extend that philosophy to life in general.
Like previous editions, this latest version of Powershop’s long-running campaign is intended to be both thought provoking and satirical. Kiwis have widely debated the issue of marriage equality over the last year, so we’ve used the issue to point out that large institutions can sometimes lose touch with their modern constituents. The power industry is dominated by crusty utilities, many of whom remain resistant to the changes happening in our world.
We live in a world that has embraced freedom and equality. If something’s working for you and it’s not hurting anyone else, then we support your right to do it. We also believe it’s the responsibility of anybody in a position of power to consider whether their exercise of that power is bringing a greater or lesser happiness to the world. And we know that applies to us as much as anyone.
[Addendum: Some readers have raised concerns that we are describing the Pope as a "rotten demagogue" and that he has "violated human rights". This is incorrect. We are categorically not saying the Pope is a rotten demagogue or that he has violated human rights. These statements related to the characters featured in the first instalment of the Same Power, Different Attitude campaign (Kim Jong Il and Saddam Hussein). As stated at the start of this post, we are now taking the “Same power, different attitude” campaign in a different direction. 12 December 2012]